Protecting the people you love and the things you like

About Us

Our Mission

Advance Security is committed to total customer satisfaction as we offer the most advanced security tools on the market. In life and in business, we believe in integrity above all else.

Our History

The formation of Advance Security marked the entrance of a third generation into Advance Electric Company, a family-owned business since 1960. The initial partnership between two brothers, Russell J. and Robert S. Gooch, focused on residential electrical installation and design. Multi-family construction services expanded into commercial work through the 1970s, when Robert S. Gooch III joined the team. In 1987, the addition of computer aided design (CAD) capabilities brought Advance Electric to the forefront of its field, where they have strived to remain as technologies have changed over the years. More recently, services in voice data, fiber, and communications continue this emphasis on leading edge innovations.

When Robert S. Gooch III’s son – Robert(son), as he is known among contemporary clients – joined Advance Electric, he brought with him not only a deep-rooted knowledge of the family business but also the specialized training of an army captain. In his twelve years with the armed services, Robert’s duties not only included the development and management of battalion-level training exercises, including Tactical Operation Center Operation, Mounted Combat Patrols, and Check Point Operations, among other areas; he also acted as a Counter Insurgency (COIN) Instructor, where he trained approximately 1,300 soldiers, sailors, and airmen in COIN principles and tactics. In addition, as a mentor to a Provincial Reconstruction Team in Afghanistan, Robert assisted in analyzing security threats and developing operations based on this knowledge. When Robert(son) decided to leave the army and stay stateside, adding security services to Advance Electric’s already well-established business portfolio was a natural development.

Today, in partnership with Alarm.comKwikset2GIGControl4VitekLutron, and Lift Master, Advance Security leverages the latest tools and proven tactics of the security industry, while adding their own personalized touch. Returning to the residential roots of Advance Electric, Advance Security aims to bring peace of mind to every customer, meeting their goals and their budget with security installations both comforting and cutting-edge.

  • Advance Automation & Security

    Protecting the people you love
    and the things you like

    Office: 804.364-2255
    Fax: 804.364-1605